Hi Beautiful Humans,

We’ve all been going through many emotions these past few months and, as trivial as HAIR may seem in times like this, I believe that self-care can help us be stronger for those around us. I have dedicated my life to helping women feel more confident and more powerful and more beautiful through the power of hair.

No matter what your hair type may be, with some good advice, some great products, and a little bit of trial and error, we can all feel more empowered to face life head-on.

I am honored to be part of Camila‘s mission with Women of Today and to help bring you my talents so YOU can feel more beautiful. I hope you enjoy this simple tutorial on styling your hair at home without using any heat. Once you try, please be sure to tag us, @hairbyadir + @womenoftoday.

Love you all so much.
— Adir, Women of Today Director of Style

You can check out the entire LIVE tutorial here:

Here are the top products that Adir recommends:

Virtue Color Revival Kit — It’s the healthy color kick-me-up for in between salon visits. Until you’re back in your colorist’s chair, heal and hydrate hair while reviving color with our new in-home maintenance treatment for colored hair. Featuring Virtue® Recovery Shampoo & Conditioner Packettes, salon-grade ColorKick™, and our best-selling Restorative Treatment Mask, this comprehensive care kit:⁣ Fights fade and revives shine⁣ | Strengthens, hydrates, and nourishes hair, making color more vibrant⁣ | Supports color maintenance at home in between services⁣.

Virtue Restorative Treatment Mask — Virtue Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost for silky soft hair that’s immediately reinvigorated with health and nourishment. Color-safe, paraben-free, gluten-free.
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⁣⁣Virtue Un-Frizz Cream — Virtue Labs Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair. Color-safe, paraben-free, gluten-free.
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Virtue Split End Serum — Virtue Labs Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. Color-safe, paraben-free, gluten-free.

Virtue Smooth Shampoo — Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free.

Virtue Smooth Conditioner — Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free.