Preheat oven to 350 degrees F.
Mix dry ingredients (including sugar) in a large bowl and set aside.
Add all wet ingredients to the bowl of a stand mixer. Mix on low until incorporated.
Slowly add dry to wet, continuing to mix on low.
Once well mixed, evenly divide batter across a prepared muffin tin.
Bake for 30-40 mins. (If using AP flour, reduce bake time to 20-25 mins.)
Let muffins cool in pan for 10 minutes, then transfer to a wire rack.